BRISTOL EVENING POST – 21 MARCH 2018
A FIRM behind the world’s first floating exercise mat has attracted investment from Bristol Private Equity Club. Aqua Physical received £320.000 of funding from club members. Its AquaBase exercise mat takes off in hotels and health clubs around the world Leila Francis Coleman managing director of AquaPhysical. said: ‘We are delighted that Bristol Private Equity Club has invested in AquaPhysical and are looking forward to working together to maintain a leading brand position and build presence in selected markets.
In order to achieve this, we will be focusing the investment on attracting talented staff, building capability and pushing hard for the next few years’ growth.” Jerry Barnes. from Bristol Private Equity Club, said: “Aqua Physical are the market leaders and inventors of the world’s first fitness float.
It has taken off quickly online becoming something of an internet sensation – and hotels are already buy-ing in to the concept. “They provide fun, innovative products that use water to transform fitness routines. It is a business with and exciting innovative product that needs to grow quickly to take advantage of the current interest and that is where funding like ours can help.” BPEC first became aware of Aqua Physical through their fitness director Peter Jowitt, who comes from Bristol. He said ‘We have put this investment in to help them cope with a surge in orders.
Scaling up operations is one of the biggest problems facing new businesses. and this funding will see them through the next 18 months as they catch up with the success of their product” This is the 12th deal Bristol Private Equity Club have signed, bringing their total investment to more than £2million.